Business & Lifestyle LEGENDS Podcast — TranscriptBranding Differences Between Uber and Airbnb, and How Coca Cola Always Gets Their Marketing Up to Date with Fergus HayJul 15, 2021Jul 15, 2021
Brand Over Coffee Podcast— TranscriptInvestment, Trends and What It Takes to Thrive Post-PandemicJul 14, 2021Jul 14, 2021
Creative Moment Podcast — Transcript“This week I’m pleased to be catching up with Fergus Hay, CEO and partner of Leagas Delaney London on the Creative Moment podcast where we…Jul 14, 2021Jul 14, 2021
EuroNews — Fergus on Google and Twitter’s restrictions on political advertisingJun 28, 2021Jun 28, 2021
What CEOs must take from Ocado’s supermarket sweepThere’s been a dramatic shift in consumer behaviour. Not just from the lockdown, but now from our emergence back into the fold. There’s…Jun 25, 2021Jun 25, 2021
Commentary — Are you psyched or terrified by the launch of Disney+?Disney+ will enter the streaming services war in the UK and Europe on 24 March, joining Netflix, Amazon Prime, Now TV and BritBox in the…Jun 25, 2021Jun 25, 2021
FT Letter: Create bespoke brands that fit Chinese tastesIn response to Don Weinland’s report “Tough battle bringing western brands to Beijing” (January 27): it came as no surprise that brands…Jun 25, 2021Jun 25, 2021
Commentary — Dealing with a hostile brand environmentWith consumers searching for reasons to call out brands for unethical behaviour, companies are constantly on a knife edge when it comes to…Jun 25, 2021Jun 25, 2021
What’s working and what do we need to work harder at in 2020?The dawn of a new decade is the perfect opportunity to call time on mindless predictions.Jun 25, 2021Jun 25, 2021
Why one-off Christmas commercials are not always crackersFergus Hay is awaiting the flurry of festive ads with a feeling of trepidation at their lack of long-term branding. Here, he argues that…Jun 25, 2021Jun 25, 2021
Commentary — BritBox launches in the UK after finalising deal with C4The BBC and ITV’s joint streaming service BritBox has launched in the UK today, after signing deals with Channel 4, BT and Samsung.Jun 25, 2021Jun 25, 2021
Commentary — Fintech is all the rage, but is the bubble about to burst?Fintechs are all the rage. Scarcely a day goes by without a new challenger bank or money app making headlines about how it seeks to…Jun 25, 2021Jun 25, 2021
Advertising: The Inconvenient TruthAre reports of advertising’s death being greatly exaggerated? Fergus Hay airs his views on the hot air circulating around the industry’s…Jun 25, 2021Jun 25, 2021
It doesn’t take a ‘brand safety officer’ to solve marketing’s illsJust last week I noticed on Facebook that a friend had shared a Wired article on how pro-gun Russian bots had flooded Twitter following the…Jun 25, 2021Jun 25, 2021
Commentary — ‘Parents killed it’: why Facebook is losing its teenage usersThis year more than 3 million under-25s in the UK and US are expected to leave the siteJun 25, 2021Jun 25, 2021
Time to commitFergus Hay argues that we should view digital as a brand asset with appreciable value rather than as campaign elementJun 25, 2021Jun 25, 2021
